What does it take to be an exceptional company? (infographic)

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What does it take to be an exceptional company? (infographic)

What does it take to be an exceptional company? (infographic)

Their success appeared to depend on a commitment to three rules that govern how they think -- under any circumstances.

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About The Authors

Michael E. Raynor

Michael E. Raynor is a director with Deloitte Services LP and the Innovation theme leader for Deloitte. He is the author or co-author of four books, most recently The Three Rules: How Exceptional Companies Think (May 2013).

Mumtaz Ahmed

Mumtaz Ahmed is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP. He is the co-author of The Three Rules: How Exceptional Companies Think (May 2013).

What does it take to be an exceptional company? (infographic)