(video) The personalized and the personal

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(video) The personalized and the personal

(video) The personalized and the personal

Socially responsible innovation through big data

The possibility of creating data products and services fueled by fine-grained behavioral information, and informed by behavioral science and choice architecture, offers a framework for innovations that enhance rather than diminish public trust.

Read the full article from Deloitte Review issue 14, “The personalized and the personal: Socially responsible innovation through big data”

The personalized and the personal: Socially responsible innovation through big data (video)