Collection

Customer and Business Strategy

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Shopping for success

Rodney Sides, Vikram Rao, Tonya Wilborn & Whitney Young

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Diversity as an engine of innovation

Alison Paul, Thom McElroy & Tonie Leatherberry

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The View from the Glass House

Ajit Kambil & Patrick Conroy

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Tearing Up the Box

Mark McCord

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Making the most of your marketing DNA

Simon McLain & Jonathan Copulsky

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How profitable are your customers … really?

Ed Johnson, Mike Simonetto, Julie Meehan & Ranjit Singh

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I Have Not Yet Begun to Shop … Or Have I?

Patrick Conroy & Anupam Narula