Generating consumer demand for clean cookstoves in base-of-pyramid markets
In base-of-pyramid markets, generating greater demand is central to driving the adoption of many socially beneficial consumer durable goods, including clean cookstoves.
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Driving innovation: Advanced Materials Systems
An Advanced Materials Systems approach can help guide manufacturers beyond the frontier of inventing new molecules and materials into the realm of functional solutions…
Manufacturing beyond China: New options. New opportunities. New risks.
While China’s role in manufacturing will likely remain significant, its future course may veer away from “factory to the world” toward “factory to China.”
The rewired customer: Ready. Set. Change. Repeat.
How can companies shape and sense consumers’ rapidly evolving modes of engagement—with retailers and with each other—to support future growth?
The rise of safety innovations in intelligent mobility
The pursuit of vehicle safety is a key driver in the emergence of a new stage of intelligent transportation systems, involving new technologies and…
SKU proliferation: Too much or not enough?
Xiang Wan and his team were trying to find out whether managerial intuition about the pros and cons of SKU proliferation is correct, and…