Generating consumer demand for clean cookstoves in base-of-pyramid markets
In base-of-pyramid markets, generating greater demand is central to driving the adoption of many socially beneficial consumer durable goods, including clean cookstoves.
In base-of-pyramid markets, generating greater demand is central to driving the adoption of many socially beneficial consumer durable goods, including clean cookstoves.
An Advanced Materials Systems approach can help guide manufacturers beyond the frontier of inventing new molecules and materials into the realm of functional solutions…
While China’s role in manufacturing will likely remain significant, its future course may veer away from “factory to the world” toward “factory to China.”
How can companies shape and sense consumers’ rapidly evolving modes of engagement—with retailers and with each other—to support future growth?
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Xiang Wan and his team were trying to find out whether managerial intuition about the pros and cons of SKU proliferation is correct, and…