Deloitte Review
Issue 9

As we produce and capture increasing quantities of situational data – a trail of transactions, travels and interactions – we open the door to a revolution in deriving value from data. While we have already seen strategies founded upon the innovative use of online data, still more epic possibilities have to do with understanding and acting on behavioral, attitudinal and psychographic data.


Brand resilience

Jonathan Copulsky, Alicechandra Fritz & Mark White


Moving Target

Sanjay Behl, Terry Hisey & Ralph Marcello