“consumer products”

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The thinker and the shopper

Anupam Narula, David Schatsky, Ben Stiller, & Robert Libbey

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Building consumer trust

Pat Conroy, Frank Milano, Anupam Narula & Raj Singhal

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The three rules in consumer products

Steven Goldbach & Rebecca Godecke

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SKU proliferation: Too much or not enough?

Mark J. Cotteleer

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